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glossary
Incremental sales refer to the difference between actual sales a business makes during a specific marketing campaign and what it would have made without it.
EBITDA and revenue are both valuable metrics. EBITDA is a company's operating income, and revenue is a company's total income before deducting any expenses.
Knowing how to analyze your P&L will help you understand your income streams, how and where you're spending your money, and what you can do to improve financial performance.
The cash coverage ratio is a metric that measures a company's capacity to pay down its liabilities with its existing cash. It is used to assess a company's liquidity.
Capital gain is the profit gained after selling an asset at a higher price than the original cost. A dividend is an interest payment received by investors who hold shares in the company
A flash report provides a snapshot of a company's key performance indicators. It helps senior management to assess financial health and identify irregularities
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