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Verified Metrics Achieves SOC 2 Type 1 Certification

Verified Metrics has achieved SOC 2 Type 1 Certification, underscoring our commitment to data security, transparency, and reliability for our global community of finance professionals.

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Latest Articles

glossary

LTV/CAC ratio

LTV/CAC ratio determines how much your customer lifetime value is compared to your customer acquisition cost. The standard and ideal LTV to CAC ratio is 3:1.

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glossary

Net book value

Businesses use the net book value to determine whether they have enough liquid assets to pay their liabilities and carry on without taking on further debt.

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glossary

General & Administrative expenses as a percentage of revenue

General and Administrative expenses as a percentage of revenue is the proportion of revenue spent on G&A expenditures over a certain period.

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glossary

Sales & marketing expenses as a percentage of revenue

Sales and Marketing expenses as a percentage of revenue is the proportion of revenue spent on growth-related activities over a certain period.

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blog

Aggregation of marginal gains: How small improvements can lead to a massive impact

The marginal gains philosophy supported the belief in continuous improvement and compounding their impacts to progress rather than perfect. Little changes can clump together to create a wide-scale impact. 

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glossary

Committed monthly recurring revenue (CMRR)

CMRR is a metric used to calculate the sum of your company's monthly recurring revenue, including new subscriptions and upgrades minus churn and downgrades.

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