news
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glossary
LTV/CAC ratio determines how much your customer lifetime value is compared to your customer acquisition cost. The standard and ideal LTV to CAC ratio is 3:1.
Businesses use the net book value to determine whether they have enough liquid assets to pay their liabilities and carry on without taking on further debt.
General and Administrative expenses as a percentage of revenue is the proportion of revenue spent on G&A expenditures over a certain period.
Sales and Marketing expenses as a percentage of revenue is the proportion of revenue spent on growth-related activities over a certain period.
blog
The marginal gains philosophy supported the belief in continuous improvement and compounding their impacts to progress rather than perfect. Little changes can clump together to create a wide-scale impact.
CMRR is a metric used to calculate the sum of your company's monthly recurring revenue, including new subscriptions and upgrades minus churn and downgrades.
