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glossary
Revenue is money generated through the sale of goods or services. Profit is the remainder after all business expenses and taxes have been deducted from revenue.
Marginal profit is the profit earned by selling an additional unit. To maximize profits, a firm should continue to increase production until its marginal profit is zero.
The quote-to-cash process identifies the entire customer lifecycle. This journey starts the moment your sales reps approach a buyer to introduce your product or service.
An incremental cash flow refers to the additional cash flow that a company generates from a new project or initiative. It can be used to expand the business or pay down debt.
Gross revenue retention is the repeat revenue earned from current customers in a specific period. Does not consider revenue from cross-sells/upsells or downgrades.
A fast-growing company employs a fractional CFO to help with complex financial undertakings since they possess the necessary qualifications and experience to navigate essential financial processes.
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